Restaurant Loyalty Program Ideas That Actually Work
Repeat customers cost less to serve than new ones. A simple loyalty programme is one of the cheapest ways to bring people back.
Points on every bill
Guests earn points as a share of what they spend and use them as payment later. Keep the rule simple enough to explain in one sentence.
Gift cards
Gift cards bring in new guests, and money is paid before the visit. They sell especially well around festivals.
Birthday offers
A small offer in the birthday month, sent to guests whose birthday you have recorded, often brings a whole table with them.
Vouchers with limits
Use vouchers for slow hours or new dishes, with an expiry date and a usage limit, so you stay in control of the cost.
Know your best customers
Look at who spends the most and who has not visited for a while. A friendly message to lapsed regulars often works better than any advertisement.